How our links work

The honest mechanics of this site, in three short paragraphs.

Every buying button in the catalogue leads to our retail partner. We take part in their associates programme, which means that when you buy something after arriving through one of our buttons, the partner pays us a small commission.

The commission comes out of the partner's side of the sale. You pay exactly the listed partner price, whether you arrive through our catalogue or type the shop address yourself.

That commission is what keeps the catalogue running, and it does not decide what we show. Shelves are sorted by what parents actually review and buy, and the numbers on our pages are counted from the catalogue data, not written to please anyone.